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5 Logo Styles

April 17, 2019

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Elements of Design

Design elements are the basic units of a visual image. All imagery, art, design, and photography are comprised of elements that can be broken down. The difference between art and design is that art is made for the artist. You do not need to be an artist to be a designer. Design Elements Space : Positive or Negative space. Can be represented as 2d or 3d. Line: Can vary in thickness, texture, direction. Color: Complimentary and Analogous colors enhance the overall visual appeal and quality of the work. Shape: Shape can be curved, geometric or abstract. Texture: You can create texture by adding photo elements, touch-ups and layering. Implies that the image would have a texture if it was tangible. Value: Light and dark qualities of color, used to create depth and makes 2d objects 3d. Balance: Creating visual weight. Can be symmetrical, balanced, unbalanced, or asymmetrical Design Principles Unity: Makes different elements appear like they belong together in the piece. Vari...

Color Writing Assignment

There are three primary colors, which are red , blue and yellow . Secondary colors are created by mixing primary colors together. Secondary colors consist of orange ( red + yellow ), green ( blue + yellow ) and purple ( red + blue ). Tertiary colors are created by mixing both primary and secondary colors together. Some example of tertiary colors are blue-green , yellow-green , red-orange , and violet . The subtractive color model creates brown when mixing its primary colors ( R Y B ), and the additive color model creates white when mixing its primary colors ( R G B ). Color affects our perception in that dark colors are seen as receding in depth, while light colors are seen as advancing in depth. Colors can affect each other, too. One example of this is a high contrast combination of red on black, which simulates a feeling of danger for most people (one might think of black widows). Example of greyscale Example of monochrome Exa...

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5 Logo Styles

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